OMG, Ladies, I made a BIG mistake. I assumed this shampoo's pH was at an appropriate level, once I saw that it has ACV in it. WRONG!!!!!!!!!!!!!!. It is ridiculously alkaline. Guess what the pH is?....... 14.
In case you are wondering how I tested this, I wet the shampoo bar and placed the pH strip on it, the strip immediately read 14 according to the resultant colors of the strip. I was so disappointed cause I really liked this shampoo or I thought I did. The immediate result was nice as it made my hair very soft but I have been noticing a lot of dryness and shedding in my hair. Although, right after I shampooed my hair with this soap, my hair felt very smooth but days after, my hair felt rough. I thought it was due to not mousturizing my hair enough. This is poison for my hair. As you may know, when your hair is colored, the pH is raised to the alkaline level, that's why I have included Aloe Vera Juice which has a pH of about 4, in my leave in. Using a shampoo with a pH of 14 is practicallty destroying my hair. If you are wondering what I did with the shampoo, I threw it in the garbage can. I am sorry if I misled anyone. I should have completed my research before I raved about the product.