What the Company says: Wrap & Roll is the best soft mouse, setting and wrapping product available. It dry’s clean, and soft without any residue. It is great for air drying color treated, and damaged hair. The natural glycerides, essential oils and moisturizers leave your hair soft and shiny. For setting or wrapping, dryer time is cut in half. Apply Wrap & Roll liberally to wet hair, and then let it dry naturally, or wrap/set as usual.
My take on it: It is very soft. It leaves no residue in my hair. Most importantly, it leaves my hair very soft and shiny. I use this for my rod/roller sets. If you don't want to use a dryer, this product gives you a great result with air drying. It has conditioning properties. I love this product. It provides a great hold for your roller sets and yet makes your hair feel very soft.. As long as you keep your hair wet, you do not have to reapply. This is highly recommended